Generative AI Won’t Revolutionize Search — Yet

Focus: Methods or Design
Source: Harvard Business Review
Readability: Intermediate
Type: Website Article
Open Source: Yes
Keywords: N/A
Learn Tags: AI and Machine Learning Design/Methods Bias Ethics
Summary: Generative AI, such as ChatGPT, has the potential to drastically change what users expect from search, but there are a multitude of challenges to overcome before these tools can reach the scale and reliability of an established search engine like Google.